Graphic designers need an inexhaustible source of imagination to come up with fresh and intriguing ideas for creating appealing visual components. To assess the needs of their target audience and produce visual assets that convey a story to convince people to take a certain action, graphic designers need also be skilled in storytelling and problem-solving. For a graphic design website, branding is a necessary talent for creating brand-specific visual components. Technical abilities can aid a graphic designer's success. One of these abilities, for example, is typography. Graphic designers may thrive if they understand how fonts are created and can select the appropriate fonts for a project. Coding, interactive media, and Adobe creative software are all important technical abilities for graphic designers to have (Illustrator, InDesign, and Photoshop).